What is Full Time Side Hustle Anyway?

If you’re here you’ve most likely seen “FTSH” and “Full Time Side Hustle” floating around my name. Many of you have even endured me blabbing about the illusive metaspace for the last 4 years. Thanks for sticking around! This section of the newsletter each month will be dedicated to demystifying what Full Time Side Hustle actually is. Here you’ll find new information and updates on the process, launch, who, what, when, where, and why.

Let’s begin!

Without even getting into the nitty gritty, there’s a distinction to make that I think will help clear things up going forward. Liz Deleo and Full Time Side Hustle are two separate things. I, Liz Deleo am an artist and the name of my business is Liz Deleo. Everything I put out (prints, paintings, stickers, any work of art in any medium that I create) falls under the umbrella of the Liz Deleo business and brand.

So! While I create and operate as Liz Deleo (the prints, the stickers, the murals, illustrations, etc.), know that I am also working on a larger artwork, an artwork that is an entity unto its own but which falls under the umbrella of Liz Deleo. It is the biggest artwork I’ve created as an artist yet and I would call it my magnum opus but that’s embarrassing. The name of the artwork is Full Time Side Hustle.

Next month I’ll get more into what the artwork actually is but for now I think knowing the distinction between Liz Deleo and Full Time Side Hustle is the perfect place to start.